ASK

NikeNYC hosted a series of health and wellness events emphasizing holistic fitness and showcasing products as tools for women's movement goals. We were brought on to develop a cohesive content journey that captured the story behind each event across NikeNYC channels, the Nike App, and talent socials.

INSIGHT

Our research showed that NYC women were highly active and motivated by health and fitness, surpassing their counterparts in other regions. This insight inspired us to ground our story in the human narratives found at each event, in an effort to help our audience contextualize and redefine what movement means to them in the city.

APPROACH

Create an online wellness guide for NYC women, reinforcing fitness through the “Pause for Presence” series. We had event hosts serve as the focal point of each episode to carry our stories, connect the experience to product narratives, and offer a grounding, inspiring, and inclusive break from the fast pace of the big city. Each episode featured unique story arcs based on insights from our talent, showcasing their personal fitness journeys and subtly tying back to product narratives. Explore the episodes and see how each story came to life below: